BEPSUN 中文

Market Entry & Local Operations

China Market Entry for European Technology & Products

We help European companies and startups evaluate the opportunity, adapt their offer, build reliable local relationships and coordinate the practical work required for market entry.

Market readiness

Current Status Analysis before Go-to-Market

China entry is a connected set of decisions. Before committing resources, we help clients assess how market demand, product fit, pricing, supply chain, manufacturing, market access and service strategy affect one another.

  1. 01Competitive analysis of products and solutions
  2. 02Potential-customer analysis
  3. 03Product pricing strategy
  4. 04Product market-access strategy
  5. 05Product supply-chain availability
  6. 06Product manufacturing strategy
  7. 07Product service and after-sales strategy
Competitor analysis workshop with market data, laptop and planning materials

Market development

Market Entry & Business Development

We help companies build visibility and business relationships in China through relevant industry events, customer introductions and locally coordinated market activities.

  • Identify relevant exhibitions, industry forums and market opportunities
  • Represent clients at selected events and business meetings
  • Introduce potential customers and support business connections
  • Coordinate suitable local marketing activities
Finland and China business networking discussion Product presentation during a business meeting in China Visit to a technology accelerator in China

Local product fit

Product & Solution Localisation

We support the adaptation of products and digital experiences for Chinese users, including coordination with suitable local design and development resources.

  • Chinese-language app and interface redesign
  • Adaptation to local user behaviour and platforms
  • Hardware and software detailed-design support
  • Coordination with China-based design resources
Localised mobile and monitoring software interfaces

Qualified resources

Supplier Sourcing & Management

China has mature supplier bases across microelectronics, Internet of Things and hardware products. We help clients identify and work with suppliers aligned with their technical, quality and delivery requirements.

  • Supplier discovery and qualification
  • Technical communication and on-site audit support
  • Testing and delivery coordination
  • Ongoing communication and supplier management
Printed circuit board manufacturing detail Exploded hardware product design

Local manufacturing

Manufacturing & Supply Chain Localisation

We help clients assess and coordinate practical local manufacturing models based on the product, production requirements and target supply chain.

  • End-to-end local manufacturing from materials to packaged export
  • Partial assembly in China with final assembly and testing in Europe
  • Customised manufacturing solutions based on project needs
Electronics production equipment and operator Electronics production and assembly line

Market access

Product Certification & Market Access

Based on the product and applicable market-access requirements, we coordinate the specialists, technical communication and documentation needed to support the certification process.

  • Certification route and organisation recommendations
  • Technical communication on test standards
  • Certification-document preparation support
  • On-site coordination during certification implementation
China NMPA registration service example
Example: China NMPA registration support for relevant medical products

Considering the China market?

Tell us about your product, target customers and current assumptions. We can begin with a focused readiness discussion.

Contact us